What's With This?

How would you interpret this sign in the local mall?

Walking in a new section of the local mall we came across this sign, obviously giving patrons directions to an area with some sort of special attraction. I'm not clearly understanding this, but my imagination really can take off. I'd better check it out...just to know of course.

Smiling service and a clean helmet!

Traffic in Jakarta is legendary. Stop, crawl forward. Stop, crawl forward. More cars enter the ecosystem each day accompanied by many, many additional motorcycles. What to do?

Go Jek is a motorcycle taxi company that responds to my desperate plea via hand phone, takes me to my destination in an exciting, efficient manner, and collects a reasonable fare at the end. Traffic congestion is the manic problem, Go Jek a creative, efficient solution.